This is HUGE! As an entrepreneur, you already know: people out here telling you all the good things that happened to them, all their positive stories, but they never talked about the issues and problems that they’ve had. So he talks about, “How do you make failure into something people can face without fear?” And this was super helpful for me, I took massive notes from this.īasically, the answer is simple: “If we, as leaders, can talk about our mistakes and our part in them, then we make it safe for others.” So Ed talked about failure and not waiting till things culminate into a huge snowball. It’s a great way to keep everyone connected, and everyone’s on the same page as well, and creating that cohesiveness that you need where a project is at. So the braintrust is essentially a group of people that get together to discuss these problems continuously throughout the project. The director and producer of the film will provide a summary of where they think they are, and then they say, “Where are we locked down, and then these are the things that we’re having issues with.” So they’re always talking about specific projects and being very open with each other. Basically they gathered for a screening of a film in progress.Īfter the screening, they head to a conference room, they have some lunch, they gather their thoughts, and they sit down to talk. He talked about, on each morning, how they had a braintrust meeting. Hire people that are smarter than you, more adept than you, and are really great at what they do.Įd talked a lot about the brain trust, and this is super crucial to any agency-whether you’re a freelancer or a small team. So one thing Catmull always talks about that most of us know is to hire really intelligent folk. My first takeaway, basically, hire someone, right? He needs to have taken a risk, and that risk yielded the highest reward.

So let’s dive into these tidbits and things that I found in the book that were super helpful and that you can make applicable into your business, as well. This guy worked with Steve Jobs, George Lucas, and so many other inspirational and aspirational folks in this businessĪnd so, as a web design agency owner, I took this read as something that can help me get engaged with my team, provide creativity in an environment where we’re able to flourish and do really, really well. It’s by Ed Catmull, he is the president of Pixar, as well as Disney Animation Studios. So let’s dive in, and let’s get it started.įirst things first, Creativity, Inc.

In today’s video, I’m breaking down my main takeaways from Creativity, Inc., an amazing book by the president of Pixar (a Disney animation studio).

Pixar book creativity inc